Digital Essentials Certification
Think of this certification program as your latest best practices update to ensure you are fluent, aware and smart on all things digital for TODAY.
- Credentials needed to verify your knowledge on digital marketing. For those looking to validate their grasp of the space with employers, clients (consultant/agency) or those looking for a new career in Digital Marketing, this course is a great jump-start for those just graduating or currently interning.
- Applicable Skills and the knowledge behind the best practices necessary on order to strategically plan and execute digital marketing campaigns.
- Industry Recognition by having a “Certified” badge in your LinkedIn Profile, Email Signature, Facebook Profile and of course on your RESUME!
- Latest Tactics and Overarching Understanding of all the important disciplines in Digital Marketing including Social Media, Analytics, SEO, PPC, Email, Conversion, Mobile and more.
A Small Sampling of What You’ll Learn:
- The essentials of having a mature online marketing strategy and the tactics most important to ROI
- Digital essentials of measurement, and how to create custom reports & dashboards
- Landing page essentials for conversions
- SEO essentials: terms and tactics
- Paid Search (PPC) and Google AdWords essentials and how to build a business case for the right budget
- Email and content strategy essentials for the 21st Century: best practices for video, blogging and beyond
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