Digital Essentials Certification


Get instant access to this certification on-demand.


Think of this certification program as your latest best practices update to ensure you are fluent, aware and smart on all things digital for TODAY.

Certification Benefits:

  • Credentials needed to verify your knowledge on digital marketing. For those looking to validate their grasp of the space with employers, clients (consultant/agency) or those looking for a new career in Digital Marketing, this course is a great jump-start for those just graduating or currently interning.
  • Applicable Skills and the knowledge behind the best practices necessary on order to strategically plan and execute digital marketing campaigns.
  • Industry Recognition by having a “Certified” badge in your LinkedIn Profile, Email Signature, Facebook Profile and of course on your RESUME!
  • Latest Tactics and Overarching Understanding of all the important disciplines in Digital Marketing including Social Media, Analytics, SEO, PPC, Email, Conversion, Mobile and more.

A Small Sampling of What You’ll Learn:

  • The essentials of having a mature online marketing strategy and the tactics most important to ROI
  • Digital essentials of measurement, and how to create custom reports & dashboards
  • Landing page essentials for conversions
  • SEO essentials: terms and tactics
  • Paid Search (PPC) and Google AdWords essentials and how to build a business case for the right budget
  • Email and content strategy essentials for the 21st Century: best practices for video, blogging and beyond


The regular cost of this certification is 859.00.
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email.
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
At this time, most course content and other reference materials are not offered directly – however the Influential Marketer Learning Series includes a series of templates and guides which WILL be available for students to download and use. The certification includes details on where to access these bonus materials and how to download.
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information. In addition, every course in the Influential Marketer Learning Series is updated annually to ensure relevance and the most updated insights are included.
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

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