Email Marketing Certification

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Overview

Now more than ever, it is critical for digital marketers to focus on email marketing to see greater ROI for their organizations. The Ad Effectiveness Survey by Forbes Media indicated that email is second only to SEO as most effective for generating conversions, making email marketers a valuable asset to any company.

Developed with leading research firms and industry associations, the Online Marketing Institute’s Email Marketing Certification program will help you develop the skills necessary to implement email marketing campaigns that effectively engage subscribers and increase your business ROI. Receive practical training and professional guidance from email marketing expert practitioners and proven instructors.

Certification Benefits:

  • Develop a strong understanding of email marketing and deliverability, including tools and strategies to reach marketing and revenue goals.
  • Apply proven email marketing methods to maintain subscriber engagement and increase brand awareness.
  • Receive email marketing credentials and valuable skills in less time and money than a degree would require.
  • Be recognized for your email marketing expertise and commitment to evolving your skill set.

What You’ll Learn

  • Understand the evolving platform of email marketing and ensure that your email campaigns are CAN-SPAM compliant.
  • Review ethical, legal, and permission compliance for commercial email marketing.
  • Discover how to improve deliverability, using proactive approaches to avoid email-blocking tactics.
  • Improve and your email reputation and understand the do’s and don’ts for various ISPs.
  • Develop email marketing strategies, lead nurturing drip campaigns, and define necessary touch-points based on your products/services and target audience.
  • Leverage email marketing campaigns to accomplish a broad spectrum of marketing objectives, including brand awareness, acquisition, lead generation, direct sales, and customer retention.
  • Establish an email marketing strategy and structure various email programs, such as broadcast, triggered, and multi-message sends.
  • Learn best practices with regards to frequency, timing, template design, and functionality.
  • Implement audience targeting and list building essentials, including data management, permission standards, email address capture methods, list hygiene, bounce processing, and more.
  • Track and measure results with a trained eye and set forth a series of KPIs and tests for continual improvement.

FAQ

The regular cost of this certification is 859.00.
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email.
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
At this time, most course content and other reference materials are not offered directly – however the Influential Marketer Learning Series includes a series of templates and guides which WILL be available for students to download and use. The certification includes details on where to access these bonus materials and how to download.
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information. In addition, every course in the Influential Marketer Learning Series is updated annually to ensure relevance and the most updated insights are included.
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

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