Introduction to Blogging Certification

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Overview

A blog is a magnet that attracts visitors to your website and helps you to build trust with your audience. By following a proven, tried-and-tested process, your blog will generate significant traffic to your website and drive more sales for your business.

The Blogging Certificate course is designed to teach you blogging best practices that will help you build a highly successful blog.

The course consists of 13 classes, covering a wide range of topics that are important if you want to achieve blogging success. At the end of the course, you will have the skills that you need to be an effective blogger who knows how to set goals and achieve them.

You will learn how to:

  • use relevant tools to research competitors’ content
  • perform keyword research
  • write the perfect blog post
  • optimize your content for Google
  • Tips for using video and images on your blog
  • get your blog content shared on social media channels
  • build relationships with influential bloggers
  • build your presence on social media to support your blogging strategy
  • convert your blog traffic
  • monitor and analyze your results.

Each class takes you through a step-by-step presentation on what you need to do and how it can be done. It will also include video tutorials, with demonstrations on how to use the tools that are mentioned in the class.

FAQ

The regular cost of this certification is 859.00.
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email.
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
At this time, most course content and other reference materials are not offered directly – however the Influential Marketer Learning Series includes a series of templates and guides which WILL be available for students to download and use. The certification includes details on where to access these bonus materials and how to download.
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information. In addition, every course in the Influential Marketer Learning Series is updated annually to ensure relevance and the most updated insights are included.
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

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