Paid Search Certification


Get instant access to this certification on-demand.


Get Found! Leverage Paid Search to Drive Traffic and Sales

Marketers and paid search professionals are now faced with unprecedented bid costs and more pressure to drive relevant clicks. Companies are now seeking qualified and trained individuals who can implement best practices and proven methods to paid search and online advertising campaigns in order to help increase brand visibility and drive conversions.

In conjunction with leading research firms and industry associations, the Online Marketing Institute has developed practical Paid Search & PPC training and professional guidance on how to best leverage each campaign by implementing monitoring tools, strategies, tactics, and best practices.


Certification Benefits:

  • Develop a strong understanding of paid search, including how to utilize Google AdWords and other tools to reach revenue goals.
  • Apply proven paid search methods to your advertising campaigns, making them versatile and measurable.
  • Receive paid search credentials and valuable skills in less time and money than a degree would require.
  • Be recognized for your paid search expertise and commitment to evolving your skill set.

What You’ll Learn:

  • Discover the different parts of PayPerClick advertising, including the auction model, ranking algorithms and post-click activity.
  • Understand the differences between Google, Yahoo, and Bing and how each can affect your campaigns.
  • Assess the market shared by the search engines as well as past and future PPC trends.
  • Define and measure your and your competitor’s keywords and choose those best fit your advertising model.
  • Learn how to structure a campaign, understanding campaign settings and pricing models.
  • Be able to write your ads, develop landing pages, and use ad groups.
  • Review case studies and how different PPC campaigns work for other marketers.
  • Implement a step-by-step process, including execution, measurement, and optimization.
  • Track clicks and ROI to determine the success of each campaign


The regular cost of this certification is 859.00.
Every one of our certifications is broken up into a series of 5-11 classes. Each included class may run between 20-70 minutes in length and courses can be watched in one marathon viewing or broken up to fit your schedule.
You are given 6 months to complete your certification following enrollment, so plan to dedicate your time in completing the coursework accordingly. All classes are available on demand and you can take them at your own pace. More time to access the material may be provided on a case-by-case basis.
After finishing all classes in the certification, you will be ready to take the final exam. To begin click the “Start Exam Now” button underneath the last class in the certification. The untimed final exam consists of 30-50 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time. You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam. You will receive a digital certification via email upon successfully passing the exam.
No. Electives are available to supplement the main certification coursework, so you will not be tested on any of the material covered in those classes as they are optional to watch.
Upon completion, OMI will send you a digital certificate via email.
Certifications feature prerecorded presentations. Essentially, they consist of 20-70 minute video recordings of a narrated slide presentation.
At this time, most course content and other reference materials are not offered directly – however the Influential Marketer Learning Series includes a series of templates and guides which WILL be available for students to download and use. The certification includes details on where to access these bonus materials and how to download.
OMI's Certifications are constantly being updated to match the industry's latest trends and tactics in digital marketing. Content is either updated or replaced entirely in accordance to the most relevant and current information. In addition, every course in the Influential Marketer Learning Series is updated annually to ensure relevance and the most updated insights are included.
The Online Marketing Institute has been involved in online education for digital marketing longer than nearly all other organizations in the space. To address the topic of accreditation, since there is no accrediting body, OMI has gained accreditation from the States of California and Colorado and has been endorsed (and used by) major non-profit associations within the industry including: The Internet Advertising Bureau (IAB), Direct Marketing Association (DMA), Email Experience Council (EEC), Local Business Marketing Association(s), Word of Mouth Marketing Association (WOMMA) and more. OMI’s certification programs were then built through Wharton and it's Interactive Media Initiative to build an academically verified method to teach, train and test.

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