Adam Metz

Social media marketing class instructor Adam Metz provides strategies for social media demand generation. Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012.
Adam Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012. Social media marketing class instructor Adam Metz provides strategies for social media demand generation. Metz is the Principal at the social concept, a social customer management-consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web. Metz is the first consultant in the space to devise a holistic social web analytics model for clients, and his first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies, and is currently in its third printing. His second book, The Social Customer, was the #1-selling social CRM book of 2011 and 2012.