Amanda Maksymiw is the content marketing manager for Lattice Engines, a Big Data for sales and marketing company in Boston, MA. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Throughout her career, she has advised and worked with several technology startups on their content strategies. In 2012, Amanda was named Content Marketing Tactician of the Year by the Content Marketing Institute. Follow Amanda on Twitter at @amandamaks.