Social media marketing class instructor Ben Pickering provides techniques for successfully using social promotion. As CEO of Strutta, Ben guides the strategic direction of the company. He joined Strutta in September 2009 and has been involved with online media for more than ten years. Prior to Strutta, Ben worked at Yahoo! where he held a variety of strategic roles within the company’s display advertising business. While at Yahoo!, Ben played a key role in the first large-scale consumer promotion utilizing user generated content (Doritos “Crash the Super Bowl”). Now he’s thrilled to be able to offer marketers of any size the ability to create similar experiences using the Strutta contest platform.
Prior to Yahoo! Ben worked in the strategic partnerships group at eBay. He started his career with PricewaterhouseCoopers, providing transaction support to the firm’s global high tech client base on their M&A activity. Ben holds a bachelor’s degree in Economics and an M.B.A., both from Stanford University.