Search engine marketing strategies such as SEO best practices are taught by instructor Ray “Catfish” Comstock at the Online Marketing Institute. Ray is Director of SEO at BusinessOnline, a performance driven digital marketing agency with a 14-year track record of successfully leveraging deep user insights and a data driven approach to help companies improve customer relationships and campaign ROI. Ray has more than 15 years in the search marketing industry, specializing exclusively in organic search engine optimization and social media strategy. He has presented at numerous industry conferences, including SES Conference & Expo, PubCon, and the Online Marketing Summit (OMS). He is also a contributing author to the BusinessOnline Blog and has been quoted extensively in trade and business publications.