Over the course of his career, Chris Baggott has redefined what it means to be a marketer. In 2001, his idea of using email to leverage data as the driving force in relevant communications led to him co-founding ExactTarget, which has grown to be one of the world’s most successful, publicly-traded email service providers. In 2007, Chris saw an opportunity to build customer engagement by harnessing and distributing authentic stories in blogs. He started Compendium, which today is the leading content marketing platform helping organizations capture and create original content in a branded hub for distribution to any marketing channel.
As a marketing futurist, Chris has the unique ability to envision what’s next in digital marketing and the drive to make it happen. Chris has been quoted by publications including the Wall Street Journal, Forbes, Inc., ADWEEK, DM News, and MarketingSherpa. He has spoken about digital marketing at hundreds of venues including Harvard Business School Entrepreneurship Conference, ad:tech, American Marketing Association, Dreamforce and the eMarketing Association.
Chris has been recognized as one of the most influential marketers in the world by Invesp Consulting and was named to BtoB Magazine’s “Who’s Who in B-to-B.” His blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes.
Chris is exceptionally knowledgeable when it comes to marketing via search, social media, and email marketing. In fact, he literally wrote the book on the latter when, in 2006, he penned Email Marketing by the Numbers.