After more than seven years in SEO and SEM, Courtney Herda has developed effective strategies for growing small businesses with web marketing. As the owner of Smarter Searches, an SEO and PPC agency in Knoxville, TN, she works with business owners to improve web site traffic, increase sales, and stimulate social media engagement.She began her career with talk-radio host Dave Ramsey, where she created and managed their SEO and PPC campaigns, wrote web site and email content, and collaborated on social media projects. She then spent five years creating and optimizing PPC campaigns for E.W. Scripps, managing more than 350 accounts with their SEM agency. She is a Certified Google Display, Search Advertising, and Reporting Professional and an accredited BingAds professional, as well as a member of the Search Engine Marketing Professionals Organization (SEMPO).