David Javitch comes from the world of advertising and marketing where he spent nine years managing integrated campaigns for Fortune 500 companies. He brings a deep understanding of the industry’s latest trends and needs in an evolving media landscape. Mr. Javitch’s current role is to ensure strategically aligned communication for the company and to consult potential marketers in the use of 2D codes. His last position was at Publicis USA where he worked with Procter & Gamble, Beam Spirits and Citi. During that time, he managed one of P&G’s largest product launches in company history with the introduction of Prilosec OTC which won a number of industry awards. He has also worked with the General Mills and Hasbro companies.