Duane Forrester is a Sr. Product Manager with Bing’s Webmaster Program. Previously, he was an inhouse search marketer running the SEO program for MSN in the US & Americas. He’s also the founding co-chair of SEMPO’s In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog and Turn Clicks Into Customers. Duane was a moderator at www.searchengineforums.com, tweets at @duaneforrester, used to write for Search Engine Land and has almost 15 years experience as an SEO.