Recognized as a marketing thought leader. Inducted into the Marketing Hall of Fame for creating three transformational methodologies: Voice of Customer (VoC) Research, Opt-in Marketing, and Integrated Direct Marketing. Named by Crain’s BtoB magazine as one of the “100 most influential people in Business Marketing”. His latest book on marketing best practices is titled, “Voice of the Customer Marketing”. He writes the widely read and Huffington Post published blog, “Ernan’s Insights On Marketing Best Practices”. Authored the landmark books, “Opt-in Marketing” and “Integrated Direct Marketing”.
ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies which generate significant increases in response and revenue. Clients include IBM, MassMutual, QVC, NBC Universal, Microsoft, and Symantec Corp.
As a leader in providing VoC research-based guidance, ERDM has conducted over 10,000 hours of interviews with our client’s customers and prospects to gain an in-depth understanding of their expectations for high-value relationships.