Social media marketing instructor Gillian Muessig offers techniques for keyword research as well as how to effectively use Google+. Muessig is the founding president of SEOmoz, providers of the world’s most popular Search Marketing applications. SEOmoz.org serves a community of more than 300,000 search marketers around the world; the SEOmoz blog is read by 50,000 SEOs each month. Known as SEOmom throughout the industry, Gillian is a thought leader with her finger on the pulse of the future of the industry. She has provided keynotes and sessions for conferences in North and South America, Asia, Australia, Europe, Scandinavia and the UK.